Frank LuongThe Great Game of BusinessThe laws of business this book teaches are basic, common-sense rules that most readers will have heard either from a boss or maybe even a…4 min read·Jul 27, 2021----
Frank LuongCompetitive Strategy: Techniques for Analyzing Industries and CompetitorsHow do you outperform competitors and acquire a better understanding of key profitability drivers in your industry?14 min read·Jun 30, 2021----
Frank LuongThe Challenger Sale: Taking Control of the Customer ConversationHow do you make your voice heard in a world of complex deals and risk-averse customers? How can you maintain control to ultimately win…14 min read·Jun 30, 2021----
Frank LuongBargaining for Advantage: Negotiation Strategies for Reasonable PeopleEver wonder what makes a great negotiator? Whether negotiations give you anxiety or inflow your competitive juices, you can become a better…15 min read·Jun 28, 2021----
Frank LuongThe Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (P2)“The Four Horsemen:” Apple, Google, Amazon and Facebook, are extraordinary companies that in many ways define our lifestyles. They have…11 min read·Jun 14, 2021----
Frank LuongThe Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleHow do you gain a career edge in a world dominated by Big Tech? “The Four,” namely Apple, Google, Facebook and Amazon, are worth over $5…5 min read·Jun 11, 2021----
Frank LuongSteve Jobs: The Exclusive BiographyAs the icon of innovation and applied imagination, Steve Jobs revolutionized six industries and made Apple the most valuable company in…6 min read·Jun 11, 2021----
Frank LuongCase Interview Secrets (P1)Want to work at a consulting firm like McKinsey & Company? Then you should know that to land a job at McKinsey is 10 times harder than to…5 min read·Jun 1, 2021----
Frank LuongPost-Corona: From Crisis to Opportunity (P2)The pandemic has accelerated every social and business trend by ten years and opened the floodgates for disruption in multiple sectors…11 min read·May 27, 2021----